Account Planning Strategy Plan + Pitch - Run for the Water
Awarded Best Strategy Pitch by Sanders-Wingo + Dr. Michael Mackert
CONTEXT Account Planning, The University of Texas, Dr. Michael Mackert
COLLABORATION Created with Emily Chakurda, Andrew Heinke, Jacob Longnecker, and Rebecca Walker - Known as Halt & Gander for the purpose of this project
CLIENT Run for the Water - a nonprofit organization that hosts road races benefitting The Gazelle Foundation to provide clean drinking water to Burundians
THE CHALLENGE Identify and dimensionalize a target audience + clearly articulate the brand idea + increase participation in Run for the Water
DELIVERABLES
- Creative Brief
- Strategy Plan
- Pitch
Pitched to agency execs from Sanders-Wingo and company execs from Run for the Water