Media Strategy Plan + Pitch - Quack's Bakery 

Awarded Best Media Strategy Plan by Lisa Dobias

CONTEXT  Media Planning, The University of Texas, Lisa Dobias: co-founder of The TexasMedia Program

COLLABORATION  Created with Gabby Garza, Shannon Kelley, Madison McCorkle, Meredith Nagel, and Danielle Smith - Known as Brick Advertising for the purpose of this project 

CLIENT  Quack's Bakery 

THE CHALLENGE  Prepare communications recommendations in a media pitch to facilitate the successful launch of a new out-of-state branch of a local Austin business, Quack's Bakery 

DELIVERABLES

• Planbook I - Planning, Research and Insights
• Planbook II - Recommendations and Logistics complete with campaign outline and full media budget
• Pitch