Integrated Brand Promotion Campaigns Strategy Plan + Pitch - KUT FM 90.5

CONTEXT  Integrated Brand Promotion Campaigns, The University of Texas, Dr. Brad Love

COLLABORATION  Created with Selena Albanese, Tricia Curry, Taylor Griffin, Margaret Hill, and Emily Lahourcade 

CLIENT  KUT FM 90.5 - the Austin branch of NPR 

THE CHALLENGE  Increase KUT's listenership over the span of 90 days with a budget of $15,000

DELIVERABLES

• Strategy Planbook
• Pitch Deck 

Pitched to exec from KUT FM 90.5